Dunkin’ app adds mobile offers

Advertisement Dunkin' Donuts has updated its mobile payment app to include offers for discounts and promotions on Dunkin' food and beverages. Consumers who download or update the Dunkin' App to their iPhone or Android smartphone can access the offers through the "My Offers" tab, which contains exclusive, geo-targeted regional offers for Dunkin' coffee and other menu items, such as breakfast sandwiches, redeemable at participating Dunkin' locations. Once consumers select an offer, they tap to redeem it and show the QR code to a Dunkin' employee to be scanned. Some markets will make Dunkin' Donuts mobile offers available this week; others will launch later this year or in early 2013. "Our busy guests are always on the go, and we know they are increasingly reliant on their mobile devices. Delivering special discounts and promotional offers directly to their mobile devices highlights our unique value proposition and deepens the connection we have with people who make Dunkin' Donuts part of their daily lives," John Costello, Dunkin' Brands chief global marketing and innovation officer, said in a press release. "We are excited to enhance our Dunkin' App with mobile offers, and to continue to make it even easier for on-the-go people to run on Dunkin'." Dunkin' rolled out the mobile payment app in August.