10.16.2012

Dunkin launches Twitter sweepstakes

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Dunkin' Donuts is offering its fans the chance to trade up their sandwiches with the "UpgraDDe Your Sandwich" Twitter Sweepstakes.

Through Oct. 19, consumers who tweet a photo of their homemade lunchtime sandwich with the hashtag #UpgraDDewill have a chance to win a $50 gift card. The chain will randomly select five winners on Oct. 19.

Though best known for its coffee and breakfast baked items, Dunkin' has rolled out a number of all-day sandwich offerings in recent months, which the Canton, Mass.-based chain is likely reinforcing through the Twitter sweepstakes. Available sandwich varieties include Ham & Cheese; Turkey, Cheddar & Bacon; Chicken Salad and Tuna Salad, and Texas Toast Grilled Cheese. Dunkin' Donuts' bakery sandwiches are served oven-toasted on a French roll, bagel, croissant, or multigrain flatbread.

Dunkin' also has stepped up its social media efforts in recent months. The chain rolled out its first mobile payment app in August.

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